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Advertisement for medication by Leonetto Cappiello, 1909
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Advertisement for medication by Leonetto Cappiello, 1909
Posters, 20th century. Le Thermogene engendre la chaleur et guerit. Advertisment for a medication, by Leonetto Cappiello (1875-1942), 1909
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Media ID 9569359
© DEA / A. DAGLI ORTI
Advert Burning Fire French Culture Healthcare And Medicine Ideas Leonetto Cappiello Medicine One Man Only Poster Problems Solution Western Script
EDITORS COMMENTS
This print showcases an iconic advertisement for medication created by the renowned artist Leonetto Cappiello in 1909. The poster, which belongs to the collection of 20th-century posters, features a full-length illustration of a man holding a solution that promises to generate heat and heal. In this visually striking image, we see the man standing tall against a backdrop of fire and burning flames, symbolizing the intensity and effectiveness of the medication being advertised. The vertical composition adds dynamism to the scene while emphasizing its hot nature. Cappiello's artistic prowess is evident in his ability to convey complex ideas through simple yet powerful imagery. This particular artwork reflects both French culture and Western script influences prevalent during that era. The advertisement not only promotes healthcare and medicine but also captures viewers' attention with its bold colors and skillful brushstrokes. It serves as a testament to Cappiello's innovative approach towards advertising art. While this print does not mention any specific company or commercial use, it remains an invaluable piece of historical significance. It offers us a glimpse into early 20th-century marketing strategies while showcasing Cappiello's mastery in capturing attention through visual storytelling.
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