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Life Magazine - advertisement for LOZIER car - 1912 6-cylinder 51 HP $5000 - 4 cylinder
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Life Magazine - advertisement for LOZIER car - 1912 6-cylinder 51 HP $5000 - 4 cylinder
Life Magazine - advertisement for LOZIER car -
1912 6-cylinder 51 HP $5000 - 4 cylinder 46 HP $47000
Catalogue and name of nearest dealer on request
" At the country club, on the boulevards, at the seashore, in the mountains, wherever you meet people of wealth and discrimination - there is increasing numbers you find the LOZIER."
Lozier - Detroit
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Advertisement Archive Automobile Passengers Sport Transport Vehicle Luxury Car Touring Car
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EDITORS COMMENTS
This vintage Life Magazine advertisement from 1912 showcases the luxurious LOZIER car, a symbol of wealth and refinement. Priced at $5000 for the 6-cylinder 51 HP model and $47000 for the 4-cylinder 46 HP version, this automobile was designed to cater to individuals with discerning taste. The ad invites readers to request a catalogue and find their nearest dealer. The image captures the essence of opulence as it depicts a LOZIER car parked in front of an elegant country club. With its sleek design and open-top feature, this touring car exudes sophistication while offering comfort and style to its passengers. Whether cruising along boulevards or enjoying leisure time by the seashore or in the mountains, those who appreciate luxury can be found behind the wheel of a LOZIER. Lozier - Detroit is proudly mentioned as the manufacturer of this remarkable vehicle. The artwork by Frank X Leyendecker adds an artistic touch to this advertisement that transports us back in time to witness automotive excellence. This print serves as a testament to how automobiles have long been associated with status symbols and personal expression. It reminds us that even over a century ago, people sought out vehicles like the LOZIER not just for transportation but also as statements of their refined tastes and social standing.
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