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Whatever the pleasure: Beach, 1955
Wall Art and Photo Gifts from Nottingham City Council
Whatever the pleasure: Beach, 1955
Players Navy Cut rectangular covered counter-card featuring an illustration of a young lady giving a light to a young man on the beach. The young lady wears a black bathing costume and is kneeling on a towel next to a wooden fence, the man wears blue swimming shorts and is holding a towel. There is a packet of 20 Navy Cut Cigarettes medium with a lit cigarette on the towel. Text below reads: " Whatever the pleasure // Players complete it // Players // Please". The sailor lifebuoy trademark is on the right above the text
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Media ID 5870121
© Produced by the kind permission of Imperial Tobacco Limited, England
Advertising Beach Courtship Holiday John Player And Sons Nottingham Tobacco Coastal Scene Sun Bathing Swimming Costume Trunks
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EDITORS COMMENTS
This vintage print captures the essence of a carefree summer day at the beach in 1955. The Players Navy Cut rectangular covered counter-card showcases an enchanting illustration of a young lady and a dashing young man enjoying each other's company by the seaside. Dressed in a sleek black bathing costume, the elegant lady kneels on a towel next to a rustic wooden fence, while her companion, sporting blue swimming shorts, holds onto another towel. A packet of 20 Navy Cut Cigarettes rests on the towel with one lit cigarette adding to the relaxed atmosphere. The text below reads: "Whatever the pleasure // Players complete it // Players // Please" emphasizing how these cigarettes enhance any leisurely activity. The iconic sailor lifebuoy trademark is prominently displayed above the text, symbolizing safety and adventure. This image evokes nostalgia for simpler times when sunbathing and courtship were cherished pastimes along coastal scenes. It hints at romance blossoming amidst sandy shores and salty breezes. Beyond its advertising purpose, this photograph serves as a window into an era where tobacco products played an integral role in everyday life. Preserved within Nottingham City Photos collection, this snapshot invites us to reflect upon not only our changing attitudes towards smoking but also our evolving notions of love, holidays, and fashion choices over time.
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