Advert for Nestle permanent hairwave 1923
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for Nestle permanent hairwave 1923
What would you not give to have naturally wavy hair ? Iy cost the lady whose photographs are pictured here, but 3 guineas to have her hair permanently waved by Nestle into these gloriously becoming wave and curls. One Nestle treatment of two hours ensures naturally wavy hair for six months. Date: 1923
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14132097
© Illustrated London News Ltd/Mary Evans
Appearance Bobbed Cutting Haircut Hairstyle Hairstyles Nestle Permanent Shingle Shingled Specialist Styles Styling Treatment Vanity Waving 1923 Haircare Short
EDITORS COMMENTS
In this photograph from 1923, a woman's determination to achieve naturally wavy and curly hair is showcased as she undergoes a Nestle Permanent Hairwave treatment. The image, a testament to the beauty standards and trends of the 1920s, reveals the lady's commitment to enhancing her appearance through this specialist hair treatment. The era of the 1920s, also known as the Roaring Twenties or the Jazz Age, was a time of great social and cultural change. Women's fashion and beauty underwent significant transformations, with the bobbed hairstyle becoming increasingly popular. However, not all women were naturally blessed with the desired wavy or curly locks. Enter Nestle and their innovative Permanent Hairwave treatment. The advertisement promises a two-hour session at a cost of three guineas, ensuring naturally wavy hair for an impressive six months. The woman in the photograph, with her shingled hairstyle and expressive gaze, embodies the spirit of vanity and the quest for beauty that defined the times. The Nestle Permanent Hairwave treatment was a significant advancement in haircare technology during the 1920s. It allowed women to enjoy the luxurious waves and curls that were in vogue without the need for daily styling or the use of hot irons. The advertisement, with its enticing promise and alluring imagery, speaks to the enduring desire for effortless, beautiful hair. This photograph, a captivating glimpse into the past, offers a fascinating look at the history of haircare and the lengths women went to achieve the desired style. The image, with its timeless appeal and intriguing story, continues to captivate and inspire us today.
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