Advert for Glaxo baby food 1914
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Advert for Glaxo baby food 1914
Glaxo the food that builds bonnie babies. Throughout the British Empire - babies that cannot be breast-fed are being reared on British made and British Owned. This is because Glaxo is enriched milk, made germ-free by the Glaxo process, which also breaks down the nourishing curd of the milk into minute, easily digested particles. When mixed with boiling water, Glaxo at once forms a mofified milk which is natural (not artificial) nourishment - a complete food for baby from birth. Date: 1914
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Media ID 7255025
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Babies Bonnie Builds Child Care Childs Cream Feeding Formula Glaxo Health Healthy Infant Infants Milk Motherhood Mothers Mums Pure Toddler
EDITORS COMMENTS
This advertisement from 1914 showcases the Glaxo baby food, proudly proclaimed as "the food that builds bonnie babies" throughout the British Empire. The image features a contented mother holding her well-nourished baby, with a toddler playfully peeking from behind, signifying the importance of proper nutrition from infancy through toddlerhood. The text emphasizes the significance of Glaxo as a solution for babies who cannot be breast-fed, ensuring they receive British-made and British-owned milk. Glaxo was enriched milk, made germ-free through the Glaxo process, which broke down the nourishing curd of the milk into minute, easily digested particles. The advertisement highlights the ease of preparation, as the milk, when mixed with boiling water, formed a modified milk that was a natural source of nourishment - a complete food for the baby from birth. The emphasis on natural nourishment was essential during this era, as artificial alternatives to breast milk were becoming increasingly popular. The motherly figure in the advertisement exudes warmth and confidence, reinforcing the idea that Glaxo was a trusted choice for mothers seeking to provide the best possible care for their children. The use of the term "bonnie," meaning attractive or charming, further emphasizes the desirable outcome of using Glaxo baby food - healthy, thriving babies. Overall, this advertisement effectively conveys the importance of proper nutrition for babies and the role of Glaxo in addressing the needs of mothers during this time.
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